Admin Control Panel

New Post | Settings | Change Layout | Edit HTML | Moderate Comments | Sign Out

Wednesday, 14 July 2010

Bruno Maag: To Hell With Thee Helvetica

Meanwhile, when I had first heard of Bruno Maag's supposed 'Helvetica Killer', Aktiv Grotesk, at a recent visit to GF Smith's heritage exhibition, I was intrigued.
However, not much had come from it, that is until this entertaining interview, which I'm sure most of you have read about already, over at CR Blog was recently published.
The comments alone are great, and a raging and heated debate still burns on. From what I took out of it, Bruno has a few contradictions to deal with, as well as an army of Helvetica lovers. But you have to admire his strength of opinion and passion for typography, as well as his marketing shrewdness.
If you haven't read the interview then you can find it here.

No comments:

Post a Comment