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Thursday, 4 October 2007

Identity crysis

Ok, there have been a number of amazingly poor identity rebrands recently, the newest one being for Wacom, (the nice people who allow you to use a plastic pen to use with your computer.)
The execution alone just seems completely amateurish,and can you even imagine what the creative thought would have been behind the new brandmark?! The typography used in the wordmark is already tired, I preferred the original, at least it was distinctive.
If you are wondering, the people responsible, are the same people responsible for the 2012 London olympic logo, yep that's right, Wolff Olins. I have much respect for WO, but I just cannot work out why they have gone so dreadfully wrong. Can anyone shed any light on this, because it's really starting to annoy me!

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