We featured Bunch design last week, and now we are featuring them again this week, but more specifically about their latest book, Bastardised, which celebrates their global identity project, born in 2007, out of Bunch’s need to re-brand. They approached designers and image-makers they admired and asked them to produce a “visual reaction” to their logo, sign it and return it. The resulting ‘Bunchisms’ were incorporated into their stationery with care taken to choose relevant themes for the applications.
The pull of being able to create a piece of work not involving clients attracted international artists, designers and illustrators. These included Malcolm Garrett, Jonathan Ellery, Paul Davis, Marian Bantjes, Stefan Sagmeister, James Goggin, Carlos Segura, Build, Paul Insect, David Quay, Vince Frost, Si Scott and Julian Morey. The project was also included the 2009 D&AD annual.
The limited edition (1500), 208 page hardback book presents 289 ‘Bunchisms’ specially selected from 750 contributions, with a foreword by cultural writer and author Liz Farrelly.