I was recently invited to attend the private view of GFSmith's fantastic heritage exhibition at one of London's most (in)famous Georgian town houses, No.33 Portland Place.
Upon arrival I had the pleasure of meeting GFSmith's reps, along with a few very notable creative industry figures; indeed, my first clue as to the kind of respect GFSmith and their fine papers have earned over the last century.
Thereafter, in what was quite an intimate affair, a handful of us were kindly ushered from room to lavishly distressed room, as well as through each contrasting decade of the company's impressive history of collaboration with some of the world's most respected creatives including Saul Bass, Sir Peter Blake, Peter Saville, Bill McKay, Paul Rand, Milton Glaser, SEA Design and Rankin, which suffice to say, resulted in the groundbreaking and iconic design work that was set before us in glass covered table cabinets.
The tour was expertly narrated by Paul Scharf, which made it all the more fascinating. With great insights, reminding us all of the wonderful tactility of paper and it's power to impact perceptions; you couldn't fail to recognise the company's very real passion and appreciation for the highest quality in all things creative.
This archive of historic design work was also complimented by more contemporary pieces of work from the likes of Made Thought, Build, Proud Creative and the like; evidence then, of GFSmith's continuing importance and influence in today's creative world.
Thanks to James Groves
(Invite design -top- by Paul Antonio)
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