Meanwhile, when I had first heard of Bruno Maag's supposed 'Helvetica Killer',
Aktiv Grotesk, at a recent visit to
GF Smith's heritage exhibition, I was intrigued.
However, not much had come from it, that is until this
entertaining interview, which I'm sure most of you have read about already, over at
CR Blog was recently published.
The comments alone are great, and a raging and heated debate still burns on. From what I took out of it, Bruno has a few contradictions to deal with, as well as an army of Helvetica lovers. But you have to admire his strength of opinion and passion for typography, as well as his marketing shrewdness.
If you haven't read the interview then you can find it
here.
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